The holiday season gets a sparkling start in Selma on Thursday, November 5, 2026, when DeWayne’s hosts its 23rd Annual Christmas Open House.

The celebration at 1575 Outlet Center Drive brings together festive shopping, food trucks, giveaways, samples, and wine, according to the event listing from the local chamber.

For Johnston County families, the annual open house offers a chance to browse holiday displays, gather decorating ideas, and spend an evening at one of the area's best-known shopping destinations.

Christmas Land: eleven rooms of inspiration

The centerpiece is DeWayne’s Christmas Land, a year-round holiday attraction with eleven themed rooms of decorations, ornaments, gifts, and trees.

Visitors can explore everything from traditional red-and-green displays to shimmering winter scenes and elegant gold accents.

Among the themed spaces are Santa’s Workshop, with books, toys, games and puzzles; the Personalization Station, where shoppers can find keepsake ornaments; and Winter Wonderland, featuring cool blue-and-silver holiday décor.

Other displays include Country Christmas, with rustic woodland accents, and Gold & Glamour, a room designed around sparkling ornaments and refined holiday pieces.

The shop also has a tree lot featuring lifelike artificial Christmas trees and lighting options.

Families who enjoy decorating together may find ideas for everything from a mantelpiece to a full holiday tree.

More than a shopping trip

The November 5 open house is advertised as an evening with food trucks, giveaways, samples, and wine.

The chamber listing did not specify exact vendors, giveaway conditions, or tasting arrangements, so visitors should check with DeWayne’s for the latest details.

The combination of seasonal displays and special activities gives guests a chance to make the visit part of their holiday traditions rather than simply checking items off a shopping list.

DeWayne’s has grown from its beginnings as a pumpkin stand into a locally owned destination with more than 40,000 square feet of shopping.

Alongside Christmas Land, the store features home décor, clothing, accessories, gifts, a garden center, and sweet treats.

Illustrative holiday display, not photographed at DeWayne’s. Photo by Mahdi Mahmoodi on Unsplash.

Something for every holiday style

One reason Christmas Land draws attention is the variety of decorating themes under one roof.

Shoppers who prefer classic Santas and nutcrackers can find inspiration alongside visitors who like rustic textures, whimsical ornaments, or sophisticated metallic decorations.

The Grand Entrance room and other displays also offer a convenient way to compare ideas before deciding what will work at home.

A personalized ornament can become a family keepsake, while a decorative centerpiece or special gift can bring a little seasonal cheer to someone else.

For families with children, simply walking through the decorated rooms can be part of the fun.

Visitors may want to allow extra time to see the displays rather than planning a quick stop.

A little planning can make the experience even more enjoyable.

Families may want to discuss favorite colors or themes before visiting, then explore the rooms together to see which displays stand out.

Looking at several decorated trees side by side can help anyone decide whether to refresh an existing collection of ornaments or start a new holiday tradition.

For shoppers buying gifts, the range of departments at DeWayne’s means a visit does not have to be limited to Christmas decorations.

Home accessories, garden-related items, and other merchandise may offer ideas for friends and relatives with different interests.

The open house is also a chance to see what the locally owned store carries year-round.

Make it a Selma outing

Visitors traveling from Clayton, Smithfield, and nearby communities can make the trip part of a broader visit to Selma.

Because the open house may attract seasonal shoppers, allowing extra time to browse and park makes sense.

Those interested in food trucks or giveaways should confirm any specific times or participation requirements directly with the store before setting out.

For anyone who enjoys decorating but feels overwhelmed by choices, the themed-room approach can make ideas easier to visualize.

Rather than seeing individual ornaments on a shelf, visitors can compare coordinated colors, textures, and displays.

Sometimes the best holiday inspiration comes from seeing how everything works together.

Plan your visit

The 23rd Annual Christmas Open House is scheduled for Thursday, November 5, 2026, at DeWayne’s, 1575 Outlet Center Drive, Selma, NC 27576.

The chamber confirms the date but does not specify the event hours in the listing reviewed.

For confirmed start and end times, parking information, and activity updates, check DeWayne’s website or call 919-202-8471 before traveling.

Whether you're hunting for a distinctive gift, planning a new decorating theme, or just looking for a cheerful seasonal outing, DeWayne’s annual celebration offers a festive reason to visit Selma.

For more information, see the local chamber's business listing and the official DeWayne’s Christmas Land website.